Create a solid plan to meet your goals
A strong digital marketing strategy is crucial to any organisations, regardless of their size and budget. However, there’s no one-size-fits-all approach and there is plenty of factors to account for when developing a well-executed digital marketing strategy.
Digital Strategy for small businesses
The complexity of a digital marketing strategy primarily depends on the size of your business, your long-term goal and budget. If you have just launched your business or you never had an actual plan, you may only need to make a few simple steps using a few digital channels. Set clear objectives, analyse all of existing data and select the right channels for you. There are plenty of online channels to choose from. They all vary in price, outreach potential, usability, and purpose. What you need is a solid combination of channels that best fits your business
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I can guide you through the complex landscape of the digital world to devise the right plan while keeping it simple and achievable. Developing a digital marketing strategy avoids the chaos and keeps you away from taking rushed decisions and making mistakes. No more blind guesses. With a well-crafted strategy, you will get a better understanding on how to combine multiple marketing channels, you'll move more consciously and will take more structured actions.
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During the process of analysing the context around your business and previous data, you will access a lot of invaluable insights and you'll get away with a broader list of options for improving your business.
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Set your goals & Roadmap
What do you want to achieve? Sales? Lead generation? Revenue? Performance metrics? Brand awareness? Social engagement? Retention or acquisition? Geo expansion? Diversification? New markets? Is there anything important already decided in the business roadmap for the next few months or years? Are you launching new products or features? are you going through a re-brand or business acquisition? Are there any big fixed events that will happen?
2
Analyse your data & context
Who's your ideal customer? Who's your prospect? How do you talk to them? What channel have you been using? How did it go? what are the results, the metrics, the performance of previous activities? What tools have you used and what worked out and what didn't? What are the main channels? What was your budget? How was it broken down? What did you learn from previous campaigns? Who are your competitors and what do they do? What are your weaknesses? Are there new trends and tools out there?
3
Choose your channels, tools and media
What tools do you need to achieve your goals within that time frame? What platforms are you going to use? What channel is going to be organic and what paid? What budget do you need for each paid media? what are the KPIs and targets to be set for each media. Do you need new software? Do you need more resources and team members? Do you need to outsource anything? How will you break down your budget? How will you report on KPIs?
More about digital strategy
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What is a digital marketing strategy?
A digital marketing strategy is a plan of actions that will be performed online to reach specific business goals. In other words, this means identifying one or more objectives that can be achieved through digital tools and put together a plan to devise the best approaches, resources, communication strategies and the online media needed to actualise those goals in a specific time frame. For more established brands, a digital marketing strategy is normally part of a bigger marketing strategy that includes the same and/or more goals to be achieved though offline marketing and more traditional communication tools.
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Who needs a digital marketing strategy?
Everyone. The complexity of a digital marketing strategy primarily depends on the size of your business, your long-term goal and budget. If you have just launched your business, you may only need to make a few simple steps using one or two digital channels. In other cases a much more complex approach is needed to create a strategy that encompass multiple channels and involves other areas of the business, software acquisitions, resources, cross-functional projects and many more elements
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Why do you need a digital marketing strategy?
When making a digital plan it is necessary to analyse the data in depth and have a full comprehensive understanding of the business inside out. It's not just about setting up the goals, it's about understanding everything that is about that brand, its customers, target audiences, content, tech stack, software, management tools, teams, resources, finances, offline marketing, communications, internal dynamics, challenges and so on. Putting together a marketing strategy is needed to analyse real data and to make much more conscious decisions